The China Direct Logo

In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.

"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."

Xiaohei
Artist
Shanghai, China

Advisory Services Division

Our Advisory Services division offers a suite of consulting services tailored to meet the needs of each individual client. We currently have service contracts with various clients who conduct business within China or seek to conduct business with China. We refer to these companies as "client" companies.

China Direct is comprised of both Chinese and American professionals eager to develop creative solutions for companies attempting to access the Chinese economy and navigate through what are often confusing cultural and legal challenges. Members of our team possess a working knowledge of the unique characteristics of business operations in China. Employing a multicultural team, both in our U.S. and Shanghai offices, our organization presents a series of advantages critical to the success of these Chinese entities. We seek to work with our client companies to design meaningful solutions to enable clients to focus more of their resources on executing their business strategy.