The China Direct Logo

In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.

"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."

Xiaohei
Artist
Shanghai, China

Advisory Services Division

Our mission is to empower Chinese entities to compete in the global economy. Employing a multicultural team which has been operating within the landscape since 2001, our organization presents a series of advantages critical to the success of Chinese entities.

Our advisory services division provides services to Chinese entities seeking access to the U.S. capital markets. China Direct overcomes cultural and geographical barriers to lend its resources allowing for east to meet west, in a truly unique manner.

China Direct offers a comprehensive suite of services tailored to meet the needs of each individual client. A significant component of our competitive advantage lies in the quality of our personnel. Members of our team possess a working knowledge of the unique characteristics of business operations in China. China Direct is comprised of both Chinese and American professionals eager to develop creative solutions to access the growing Chinese economy.

Unique cultural and business protocols present obstacles in Chinese business endeavors. Our team, having operated within the Chinese economy, can offer valuable insights which effectively overcome cultural barriers. Our resources can lend experience and knowledge in a wide variety of services which are critical to the success of any Chinese entity seeking to access the U.S. capital markets.