The China Direct Logo

In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.

"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."

Xiaohei
Artist
Shanghai, China

Leadership

A significant component of our capabilities lie in the quality of our personnel. Our success in a variety of cross border transactions is proof of our experience. China Direct has been instrumental in guiding our clients through the rigorous process of accessing the U.S. capital markets.

Our organization has the unique ability to provide comprehensive services relevant to conducting business with China. Our knowledge of the innate practices of Chinese commerce blended with our experience within the U.S. capital markets offers a compelling advantage to capitalize on the growth of the Chinese economy.

Our Sino-American team has the critical edge that offers portfolio companies the necessary Chinese investment savvy and international management expertise to facilitate sound investment choices in China.

We seek to help navigate through what are often confusing cultural and legal challenges. Members of our team possess a working knowledge of the unique characteristics of business operations in China. Employing a multicultural team, both in our U.S. and Shanghai offices, our organization presents a series of advantages critical to the success of these Chinese entities.