EMPLOYEE LOGINCAREERSCONTACT USSITE MAP中文版

The China Direct Logo

In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.

"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."

Xiaohei
Artist
Shanghai, China

CLOSE WINDOW
China
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Year of the Rat

According to the Chinese Zodiac, is a Year of the Rat (Earth), which begins on February 7, 2008 and ends on January 25, 2009. First in the cycle of 12 Animal signs, the Rat Year begins the sequence and recurs every twelfth year. It is a time of renewal in so many ways. From New Year to Valentine's Day, to the arrival of spring, may all the blessings and delights of the New Year be yours.

A Rat Year is a time of hard work, activity, and renewal. This is a good year to begin a new job, get married, launch a product or make a fresh start. Ventures begun now may not yield fast returns, but opportunities will come for people who are well prepared and resourceful. The best way for you to succeed is to be patient, let things develop slowly, and make the most of every opening you can find. People born in an Earth Rat are said to be logical realists, shrewd, charming, ambitious, and inventive. Of course, the entire horoscope must be considered when making any personality assessment.

In Chinese, the Rat is respected and considered a courageous, enterprising person. People born in the Year of Rat are clever and bright, sociable and family-minded. They have broad interests and strong ability in adapting to the environment and able to react adequately to any changes.

They are gifted in many ways and have an easy going manner. They are active and pleasant, tactful and fantastic, and are able to grasp opportunities. They seem to have interests in everything and hope to participate in doing it and usually do it very well.
©2008 China Direct, Inc. All rights reserved.