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The China Direct Logo

In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.

"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."

Xiaohei
Artist
Shanghai, China

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Presence in China

China Direct with offices in the United States and China, is comprised of both Chinese and American business professionals eager to develop creative solutions to access the growing Chinese economy. Employing a multicultural team which has been operating successfully within the landscape since 2001, our organization presents a series of advantages critical to the success of Chinese entities.

©2008 China Direct, Inc. All rights reserved.