EMPLOYEE LOGINCAREERSCONTACT USSITE MAP中文版

The China Direct Logo

In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.

"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."

Xiaohei
Artist
Shanghai, China

China
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Chinese Calendar

The Chinese calendar is based on a combination of lunar and solar movements. The lunar cycle is about 29.5 days. In order to "catch up" with the solar calendar the Chinese insert an extra month once every few years (seven years out of a 19-year cycle). This is the same as adding an extra day on leap year. This is why, according to the solar calendar, the Chinese New Year falls on a different date each year.

The Chinese Lunar New Year is the longest chronological record in history, dating from 2600BC, when the Emperor Huang Ti introduced the first cycle of the zodiac. Like the Western calendar, The Chinese Lunar Calendar is a yearly one, with the start of the lunar year being based on the cycles of the moon. Therefore, because of this cyclical dating, the beginning of the year can fall anywhere between late January and the middle of February. This year it falls on February 12th. A complete cycle takes 60 years and is made up of five cycles of 12 years each.

The Chinese Lunar Calendar names each of the twelve years after an animal. Legend has it that the Lord Buddha summoned all the animals to come to him before he departed from earth. Only twelve came to bid him farewell and as a reward he named a year after each one in the order they arrived. The Chinese believe the animal ruling the year in which a person is born has a profound influence on personality, saying: "This is the animal that hides in your heart."

Rat 1924 1936 1948 1960 1972 1984 1996
Ox 1925 1937 1949 1961 1973 1985 1997
Tiger 1926 1938 1950 1962 1974 1986 1998
Rabbit 1927 1939 1951 1963 1975 1987 1999
Dragon 1928 1940 1952 1964 1976 1988 2000
Snake 1929 1941 1953 1965 1977 1989 2001
Horse 1930 1942 1954 1966 1978 1990 2002
Sheep 1931 1943 1955 1967 1979 1991 2003
Monkey 1932 1944 1956 1968 1980 1992 2004
Rooster 1933 1945 1957 1969 1981 1993 2005
Dog 1934 1946 1958 1970 1982 1994 2006
Boar 1935 1947 1959 1971 1983 1995 2007

Rat

You are imaginative, charming, and truly generous to the person you love. However, you have a tendency to be quick-tempered and overly critical. You are also inclined to be somewhat of an opportunist.

Oxen

A born leader, you inspire confidence from all around you. You are conservative methodical, and good with your hands. Guard against being chauvinistic and always demanding your own way.

Tiger

You are sensitive, emotional, and capable of great love. However, you have a tendency to get carried away and be stubborn about what you think is right; often seen as a "Hothead" or rebel.

Rabbit

You are the kind of person, that people like to be around affectionate, obliging, always pleasant. You have a tendency, though, to get too sentimental and seem superficial.

Dragon

Full of vitality and enthusiasm, the Dragon is a popular individual even with the reputation of being foolhardy and a "big mouth" at times. You are intelligent, gifted, and a perfectionist but these qualities make you unduly demanding on others.

Snake

Rich in wisdom and charm, you are romantic and deep thinking and your intuition guides you strongly. Avoid procrastination and your stingy attitude towards money. Keep your sense of humor about life.

Horse

Your capacity for hard work is amazing. Your are your own person-very independent. While intelligent and friendly, you have a strong streak of selfishness and sharp cunning and should guard against being egotistical.

Sheep

Those born in the Year of the Sheep are said to be charming, elegant and artistic, who like material comforts. A bit of a worrier they also have a tendency to complain about things.

Monkey

You are a very intelligent and a very clever wit. Because of your extraordinary nature and magnetic personality, you are always well-liked. The Monkey, however, must guard against being an opportunist and distrustful of other people.

Rooster

The Rooster is a hard worker; shrewd and definite in decision making often speaking his mind. Because of this, you tend to seem boastful to others. You are a dreamer, flashy dresser, and extravagant to an extreme.

Dog

The Dog will never let you down. Born under this sign you are honest, and faithful to those you love. You are plagued by constant worry, a sharp tongue, and a tendency to be a fault finder, however.

Pig

You are a splendid companion, an intellectual with a very strong need to set difficult goals and carry them out. You are sincere, tolerant, and honest but by expecting the same from others, you are incredibly naive. Your quest for material goods could be your downfall.

©2008 China Direct, Inc. All rights reserved.