The China Direct Logo
In 2005 China Direct commissioned Xiaohei, a popular artist in Shanghai to create a powerful corporate image.
"The concept was to create a unique image which is representative of this innovative business model. The logo, created in the form of traditional Chinese calligraphy, symbolizes multiple ideals. Incorporating a Bull with the images of the U.S. dollar and the sign of the Renminbi (the local currency of China) the logo uses the traditional colors of China, Red and yellow, found in the official flag of China. The Bull has dual meaning; on one hand it represents the Wall Street Bull, synonymous with upward trends in the financial markets, while reminiscent of the sign of the Ox in the Chinese calendar. The sign of the Ox represents power, balance, and devotion. Those born under this sign are said to be born leaders who inspire confidence in those around them. In the same manner, China Direct has pioneered an innovative business model."
Xiaohei
Artist
Shanghai, China
China Direct is a diversified management and advisory services organization which owns and consults business entities operating in the People’s Republic of China. We operate two divisions; Management Services and Advisory Services. Our Management Services division acquires controlling interests of Chinese business entities. Our Advisory Services division provides consulting services to entities seeking business opportunities in the PRC. As a direct link to China, China Direct serves as a vehicle allowing investors to participate directly in the rapid growth of the Chinese economy.
